Hi, I'm Vlada,
a data-driven Product Designer,
blending experience in Psychology,
Business & Development, to build Impactful Products
Hi, I'm Vlada, a Product Designer, blending experience in Psychology, Business & Developement, to build Impactful Products
Hi, I'm Vlada, a Product Designer, possessing Psychology & Business degrees alongside Tech experience, to build Impactful Products
Hi, I'm Vlada Nekipelova
Product Designer
SELECTEL
How I scaled a legacy infrastructure management interface
  • Led the end-to-end design process for Cloud Servers,
  • Redesigned two products that optimised customer journey and reduced amount of support requests,
  • Designed and launched new Network Service,
  • Conducted interviews, usability-testings, card sorting,
  • Analysed user data  (Amplitude & Google Analytics).
Read the story
EPAM Systems
How I pivoted an Internal B2B Product and found Real Business Value
  • Moved the product from the “proof of concept” stage to the first users,
  • Evolved into a Product Owner and shaped the product vision and roadmap,
  • Conducted research, designed user flows, prepared specs, did design reviews.
Read the story
VTB Mobile Bank
How I improved payment flows and increased engagement
Short-term project devoted to rebuilding vision of the Payments page.
Read the story
Cindicator/ stoic app
How I optimized a wallet integration and increased conversion into paying users
  • Created a roadmap to streamline the integration process and increase the percentage of onboarded users,
  • Reorganised the process of storing, versioning & handing over design files,
  • Gathered business and technological requirements,
  • Designed user flows, prepared specs, did design reviews.
Coming soon..
Shapka studio
How I Designed & Launched a New Mobile Game
Coming soon..
Solo designer and one of 2 developers of the mobile game with 10K monthly players from 66 countries.
  • Conducted competitive analysis,
  • Designed user flows and prototypes,
  • Analyzed user data with Amplitude and Firebase,
  • Developed interfaces using React Native framework.
Education
Digital Product Design
British Higher School of Art and Design
2021
Psychology, Master's degree
Saint Petersburg State University
2014 – 2016
Management, Bachelor's degree
Saint Petersburg State University
2009 – 2013
If you want to work together,
feel free to contact me
LinkedIn
butsykvlada@gmail.com
+49 162 286 3406